Marketing Case Studies & Success Stories

We will work with you to establish promotional marketing programs that can help motivate sales teams, add dimension and excitement to meetings, increase client retention, build customer loyalty, celebrate milestones and support meaningful causes. You satisfaction is our only goal, from initial concept to program evaluation. Unlike other forms of advertising, promotional marketing can offer measurable results. Through tangible "calls to action" and traceable delivery systems, the strategic use of advertising specialties can accurately measure the effectiveness of your overall marketing efforts.

Corporate Event Invitation

The Challenge

Monument Realty was looking for a fun and creative way to announce and invite prospective realtors to an Oktoberfest celebration for their Monument III property. They wanted to develop a unique invitation that included their corporate information, as well as a ticket and parking pass for the event.

Sonic Solution

We created a custom box with the Monument III logo and general event information. Each box contained an acrylic pint glass. The glass became the actual invitation as detailed information regarding the event was printed on the barware. The "invitation" was filled with unshelled peanuts to further suggest the event's pub theme. In addition, the box included parking information and passes, a wristband for entry to the event and a custom printed coaster to be used for a door prize drawing.

The Result

More than 60% of those invited attended the Oktoberfest celebration. Of those attendees, 100% brought the parking pass, wristband, coaster and pint glass they received with the invitation. The event was a huge success for Monument and for the MIII property.

Product Launch Press Kit

The Challenge

Weber Shandwick, an international marketing and PR firm, approached us to assist them in gaining tangible publicity for a client. The client, Boca�, a leading provider of meatless cuisine, was launching a new line of meatless breakfast items including sausage style links and egg and cheese wraps. In order to gain exposure, Boca� was looking for a breakfast themed promotion to send to 25 food and beverage magazine editors in order to promote the new items and hopefully increase exposure for the product. Due to certain financial constraints, the program had to fall under $30. In addition, because Boca� presents itself as a health friendly company, they wanted to express the health benefits of their product in conjunction with a healthy breakfast theme.

Sonic Solution

Sonic presented Weber Shandwick with a Tea Promotion. Various teas, including green and black tea have tremendous health benefits and are commonly consumed with breakfast. By highlighting the Boca� product along with the positive effects of tea, it was determined that a promotion combining the two could be extremely effective.

The program consisted of an Insulated Tea Pitcher that not only kept the tea warm but also had a filter to help steep the tea. The pitcher was branded with the Boca� logo and each item was individually boxed. In addition, the pitcher was accompanied by a custom printed Boca� tin. Each tin was filled with various green and black teas. The entire piece was packaged together along with a card explaining the various benefits of tea as well as a press release about the newest breakfast items in the Boca� family.

The Result

The promotion was a great success resulting in a large amount of meetings for Boca� and publicity for the various Boca� Breakfast items currently carried in grocery stores throughout the United States.

Real Estate Property Tour Promotion

The Challenge

Monument Realty was looking for an item to help market their Half Street development project located next to the new Washington Nationals Ball Park. They wanted realtors to receive a functional yet memorable item during tours of the property.

Sonic Solution

We packaged a wooden baseball shaped pen engraved with the Monument logo along with 15 foil wrapped chocolate baseballs inside of a clear cellophane bag. The bags were then closed with a ribbon that included a small card with information about the Half Street project. Sonic not only assisted with the production of the items but also with the fulfillment of each individual bag.

The Result

The project was such a success that Monument closed a variety of sales before the Half Street project even opened. Subsequent reorders continue to come in for this marketing piece.

Summer Camper Gift Bags

The Challenge

Year after year campers would show up to Camp Med-O-Lark missing essential items for the summer. The camp director grew frustrated with the absence of these necessary items, especially after the camp store sold out of these items on the first day of camp.

Sonic Solution


Winner of the 2007 CPPA Peake Award for Excellence in Promotions over $25

We gathered a list of the most important items for the campers: flashlight, sunscreen, bug spray and water bottle. These items were branded and filled inside of a Camp Med-O-Lark drawstring backpack. Each item also included a spot for the campers to personalize their name. Campers would receive the pack upon arrival. We also threw in branded pens and stationary so that kids could write home and let their parents know they didn't forget a thing!

The Result

All 600 campers received a bag and took it home with them at the end of the summer. Parents let the camp director know that they were so happy that the camp alleviated the stress of any last minute shopping duties.

Customer Appreciation Gift

The Need

Clutterbusters!!� is a professional organizing company that sorts clutter and structures personalized organization programs for their clients. Clutterbusters was looking for a gift under $10 to help educate current and prospective clients on organizational techniques.

The Strategy

We provided Clutterbusters!!� with a Multi-Tray Desk Organizer with four slide-open compartments which included scissors, a 6" ruler, No. 10 stapler with staples, 20 paper clips and an eraser. The organizer would stay on client's desks and demonstrate the simplicity of everyday organization. The item was imprinted with the Clutterbusters!!� logo and boxed for added perceived value.

The Effect

Clutterbusters!!� clients were provided with a functional gift that provided constant branding and name recognition. Clutterbusters!!� was provided with an effective item that fell in line with their business model and branding strategies.

Direct Marketing and Incentive Program

The Challenge

Monument Realty asked us to assist in promoting six of their commercial properties while introducing a realtor incentive program. For this dual marketing and incentive program, Monument wanted to present potential clients with information about their current properties while also giving them the opportunity to win a trip for two to Deer Valley, Utah or the Caribbean Island, Nevis.

Sonic Solution

We delivered a unique and conspicuous direct mail piece, hopeful that potential clients would immediately recall Monument Realty and their commercial developments. We created a bright yellow custom box with Monument's logo and luring teasers about the program. The box included a full color card that provided information on all of the properties and explained details about the incentive trip. We also included a mini bag of custom imprinted yellow and white M&M's that read SUN OR SNOW.

The Result

These innovative "Realtor Boxes" yielded tremendous feedback from many of the 700 realtors that received the custom piece. Many recipients signed up for additional information on Monument's website, set up appointments and attended open house events. Traffic to their website increased drastically in the weeks following the mailing.

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