This One Time... at Brand Camp

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This week at Sonic Promos, we're working on...

... picture frames for Cantor Fitzgerald's holiday party.

... executive pens for 39 West Lexington.

... and totes and duffel bags (guest's choice!) for a BBYO event.

We won't "see" you next Tuesday, so have a wonderful week and happy holidays to all!

"This Week at Sonic Promos" is a regular feature on our blog.
Read all past posts here.
Check in every week to see some of the work that's going on in our office.


I hope you all enjoyed learning more about Rahmie last week! Today, I introduce you to Jen Keffer. Jen wears a ton of hats at Sonic (as you'll see below), so she has definitely had her hand in your projects whether you knew it or not. We're super grateful to have her!

Meet Jen:

How long have you been working at Sonic Promos?
I've been with Sonic for just over a year.

What role(s) do you play here?
According to my business cards, I am the Operations & Logistics Guru here at Sonic. I create and manage our clients' online company stores, and I handle fulfillment projects, including our clients' holiday/gift wrapping needs. I'm also in charge of logistics and shipping, and I'm Debbie's second-in-command when it comes to CSR duties. I also wear the hats of Special Events Coordinator (I plan all of the fun office parties!) and Office Supplies Manager (I order all our office supplies and the ever-important caffeine). Basically, if it's thrown to me, I make it happen!

Best part of the job?
Handling fulfillment projects for the team. They are crazy sometimes, but I really enjoy doing them- the planning and logistics, even jumping in to help pack or haul boxes to the UPS truck. I've enjoyed taking on this role here at Sonic. Also, the ability to work from home is wonderful. I'm not from this area, and most of my family is back home in Texas. It's great to be able to leave for a week or two, spend time with the family, and still get my job done.

Worst part of the job?
The commute. I don't live very close to the office and there are days when traffic on the Beltway is a nightmare. Thank goodness for my awesome carpool schedule with Mallory!

What's your favorite kind of project to work on?
Anything that gets me away from my desk and involves me running around. It's part of the reason I enjoy handling fulfillment projects so much. I'm not much of a desk person.

What do your coworkers love to tease you about?
Not wearing shoes in the office, being a klutz (I'm always walking into walls and tripping over things), and being strongly anti-artificial sweeteners (I hate when my coworkers ask me to buy Splenda or Sweet 'N Low- that stuff will kill you!).


We share a lot of links at the office; everyone at Sonic is a pretty big fan of Thought Catalog and BuzzFeed, in particular. So, in honor of 12/12/12 12:12, here are 12 things we deem worthy of your special minute.

1. 19 People Who Are Having a Way Worse Day Than You

2. Patient Dog with His Best Friend

3. Cats in Christmas Trees

4. Maddie the Coonhound

5. 20 Cats As Fonts (Papyrus cat... I die.)

6. Concerned Penguins

7. Unfortunate Nicolas Cage Email Attachment

8. Some Really Awesome Rooms

9. The 50 Best Animal Photos of 2012

10. Dogs Worried About the Apocalypse

11. Mashup of 2012 Pop Songs

12. Sneaky Hate Spiral (a classic.)

Happy 12/12/12 12:12! Now get back to work.


This week at Sonic Promos, we're working on...

... fun T-shirts for Gene's Johns, a family-owned portable sanitation business in Germantown, Maryland.

... Brookstone wine openers for BGC Partners.

... and rotate flash drives and screen cleaners for WMC Global.

"This Week at Sonic Promos" is a regular feature on our blog.
Read all past posts here.
Check in every week to see some of the work that's going on in our office.


Every year, Pantone selects a Color of the Year. 2012 was the punchy Tangerine Tango. Their top pick for 2013 comes from the opposite side of the color wheel. Say hello to Emerald green!

(source)

Pantone's choice of color has a lot of influence, inspiring everything from beauty products to fashion trends and home decor. Expect to see a lot of green on the shelves this year.

Why emerald? Executive Director of the Pantone Color Institute Leatrice Eiseman explains, "It's a color of growth, renewal, healing, unity and regeneration- words we're all so in need of at this point of history."

"The entire green family has been so strong, upcoming through the '90s as we're paying attention to nature, so the family isn't new, but what we needed to look at and revisit was the psychological background: Emerald is such a balanced color, and balance is something to pick up on and listen to," she adds (source).

Like many industries, we rely on the Pantone Matching System (PMS) Color Chart in promotional products to communicate imprint colors with our clients and vendors, so I always find the color announcement to be pretty exciting.

What are your thoughts on Emerald? I bet Starbucks is pleased!