If you've ever worked with Sonic Promos and don't know Seth, I'd be very surprised. Still, I hope you at least learn something new with today's interview!
How long have you been working at Sonic Promos? Since Day 1. Which means close to 16 years. I'm still waiting on my gold watch.
What role(s) do you play here? I was classically trained at Juilliard. I have played MacBeth twice. I enjoyed playing Dannie in the all-male version of Annie.
Best part of the job? It's a toss-up. Either the people, the dogs or the chocolate.
Worst part of the job? The dogs or the chocolate.
What's your favorite kind of project to work on? I especially like Health and Wellness and new brand launches.
What do your coworkers love to tease you about? My ability to find an appropriate song for any situation, liking the Pittsburgh Steelers but hating the Penguins, and the fact that I frequently date myself with pop culture references- it was the MOOPS!
Happy Wednesday, readers! Before we get too deep into the New Year, let's talk a bit about current trends in corporate apparel. What's hot right now?
Hansel. So hot right now. Hansel.
Sorry, I couldn't resist! Please don't click away. I'll stay on topic for the rest of the post. I promise.
In polo shirts, polyester and blended materials are still very popular. These performance materials are extremely comfortable to wear and easy to care for. Look for pieces that wick sweat and absorb moisture, resist snags and stains, manage body odor, body map for temperature control, and protect from sun exposure.
This isn't a style column, so I'm not going to say that cotton pique polo shirts are out- I don't think they'll ever be out; pique polo shirts are a classic and traditional look- but if you're looking to dress your employees in a sharp piece that they'll wear in and outside of the office, we recommend a performance polo.
In outerwear, microfleece jackets are popular as always, but bonded knit and soft shell jackets are particular trendy. As with polyester performance polo shirts, the main appeal of bonded fleece and soft shell is comfort and durability. They're extremely warm, breathable, and water-resistant or water-proof in some cases. They also tend to be less bulky than fleece with a more stream-lined cut, so the fit is very flattering.
I'm sure you've seen a lot of the heather trend in retail stores right now. It's just as prevalent in corporate apparel. T-shirts, outerwear, fitness apparel... it's everywhere.
Retail Design Details:
Think about your favorite wardrobe pieces. I bet there are little design details that you love about all of them. Things like thumbholes on your winter running gear or interesting buttons at the placket. Maybe it's a conveniently placed pocket, or a zipper guard that keeps your chin and neck comfortable. If you appreciate the small details in your own clothing, look for these particulars in apparel for your staff too. Your goal is to equip them with something that they'll actually enjoy wearing!
Unique Decoration Techniques and Placement:
We've talked about alternative decoration methods on the blog before. Techniques like laser-etching, deboss, and heat seal transfers were very popular in 2012 as alternatives to traditional embroidery and screen-printing, and the same is true for 2013. Ask your promotional rep about these options, as the best decoration method for your project will depend on the artwork and the garment's material.
For a really current look, think about decoration placement in addition to the technique. The shoulder, side panel and sleeve are easy to decorate and create a unique look.
How long have you been working at Sonic Promos? 6 years.
What role(s) do you play here? Mainly, I work with clients on their branding needs. I oversee everything from the beginning stage of coming up with a concept to the final stage of making sure the right products are delivered with the correct imprint. I also help build our business through other avenues, such as our Premier Partners program. Have you attained that level yet?
Best part of the job? Pretty much everything. I know it's cliché, but I really do love what I do. Simply put, it's fun almost every day. I love my relationships with my clients, vendors and our Sonic team. The greatest reward is when we help develop a project from its inception and it turns out perfectly.
Worst part of the job? When a factory screws up something that is completely out of your control. We try to work with only a select group of trusted vendors, but once or twice a year, someone just makes a mistake, and it's extremely frustrating. On the bright side, though, we are almost always able to fix it in some way.
What's your favorite kind of project to work on? Complicated ones! Projects where it's not just one item, but a few that go together. Maybe a conference with a padfolio with a pen inserted and placed into a tote. Or where we take two completely separate items and group them together as a gift, like a lunch bag and water bottle. It's a little more of a challenge, and I enjoy that.
What do your coworkers love to tease you about? What don't they tease me about? Golfing on nice days, my love of Michael Jackson, my weird baby carrot and coconut allergy, my love/hate relationship with the Redskins, my age, or whatever else they feel like picking at that day. In all fairness, I do give it out as well, so I am fully prepared to take it.