Congrats to our winner, William. Please email me your mailing address at lindsay@sonicpromos.com, and I will have a Starbucks gift card sent to you. Thank you for playing!



Here are the answers to last week's "frag" quiz:

1. Coca Cola
2. Shell
3. Apple
4. USPS
5. Volkswagen
6. IBM
7. YMCA
8. AT&T
9. NBC
10. Nike
11. McDonalds
12. CBS
13. Texaco
14. FedEx
15. Girl Scouts
16. Sonic Promos

How many were you able to name? Number 16 was tricky...

Doblin's "frag" quiz provides a compelling argument for the importance of distinctive branding. When applied frequently and consistently, your brand is the key to increasing consumer recognition of your company or business.

Need help with your corporate logo? Contact us at Sonic Promos for graphic design and branding consultation. 

1. If you wait five minutes to select a gourmet chocolate from the box, the decision will be made for you.



2. The day you accidentally color-coordinate with your coworkers is the same day you will be professionally photographed.



3. There might be thousands of mints in the office, but if you want gum you'll have to mooch it from Jamie.



4. It's like ten thousand spoons when all you need is a knife fork.



5. If you drop a piece of food, the dog will eat it. Come to think of it, if you drop anything the dog will eat it.

Jay Doblin (1920-1989) was a respected industrial designer and theorist whose work has influenced thousands of designers today. He started his career designing camouflage for the military and moved on to develop corporate identity programs for large accounts including Shell Oil, Nabisco, Coca Cola, General Electric, and Xerox.

In his later years, he directed and taught design theory at Chicago's Institute of Design- much of his work was related to the study of brands. In 1984, he hypothesized that graphic brands had become paramount to the corporation itself in the mind of the consumer, and he tested his theory using a quiz of logo fragments or "frags".

Below is an updated quiz with contemporary logos. How many brands can you correctly identify? We will post the answers next week.



Bonus- The first person to correctly name all 16 brands on our Facebook page will receive a gift card from:

            

I've written about our obsession with temporary tattoos before. Here are some other fun examples we've come across lately:

Harry Potter Tattoos


Love this!


Love this less.

Hand Puppet Tattoos





These would be a great item for kids' parties. It's hard to beat a party favor that costs pennies.

Sports Tattoos


Julianne and Seth's adorable son Ben sported a Capitals tat to Rock the Red!

Temp tattoos are a useful and versatile item. Give us a call to brainstorm ways to make them work for your next event!

In the spirit of Valentine's Day and L-O-V-E, I present to you the risqué side of the promotional products industry.

Candom can cooler


Breast, butt and prostate (yes, you read that correctly) squeeze toys

  

Condom wallet


I must admit, my first reaction upon receiving an email about imprinted condoms was an incredulous snort. But then I considered that branded condoms have actually been a very successful promotion for some organizations like Planned Parenthood.

As silly as some items may seem, there truly is a promo item out there for everyone. And I assure you, if you can imagine it, it already exists.

So whether these items inspire your next big promotion or just elicit a giggle, I hope you enjoy!