First post of 2012. Happy New Year to all!

This week at Sonic Promos, we're working on...



... a colorul banner for DC's local Soupergirl. For healthy and delicious soups and salads, visit their store on Carroll Street in Takoma Park, or place an order on their website.



... and screen-printed colorblock tees for Congregation Shaare Torah.

"This Week at Sonic Promos" is a regular feature on our blog.
Read all past posts here.
Check in every Tuesday to see some of the work that's going on in our office.

Mashable Business posted a really interesting article this week titled "The Evolution of Advertising: From Stone Carving to the Old Spice Guy". The article discussed a beautiful illustrated timeline, originally created by Infolinks.

The graphic is too large for me to repost here, so you'll have to click over to check it out.

Here are a few of my favorite parts:



2,000 responses out of 8,000 mailers?! That's an insane response rate!



This blurb really surprised me. I would have thought contests were used long before the 1950s. I'm also intrigued by the oil well prize. I wonder how the value of a well in 1950 compares to one today.


Oh, Britney Spears, how times have changed. Advertising may endure through the ages, but celebrity fame... does not.

This week at Sonic Promos, we're working on...



... screen printed T-shirts compressed in the shape of a wine cask for the Pinot Posse wine event.


... full color lapel pins for Decision Health.



... and branded umbrellas for the University of Maryland School of Engineering.

"This Week at Sonic Promos" is a regular feature on our blog.
Read all past posts here.
Check in every Tuesday to see some of the work that's going on in our office.

I will say, screen printing on a striped or patterned shirt is really not that common. BUT, if you do decide to go this route, make sure you think about how the lines of your imprint will look against the lines of the pattern.

Stripes aren't always perfectly level on a T-shirt, and an imprint with a straight edge will only highlight those inconsistencies. In the example above, the blue rectangle of the Old Bay logo is perfectly level, but it looks crooked because of the surrounding stripes. The easiest solution, of course, would just be to print on a solid color shirt. If the stripes have to stay, the next best option is to back the logo with a circular shape. This way, the misaligned stripes are less noticeable.

This week at Sonic Promos, we're working on...


... full color license plates for HD Radio to be placed on cars displayed at the CES show in January and for use in all other car-related promotions next year.


... custom journals for .co to be distributed at an event in Bogata, Columbia.



... and screen-printed tees to be worn by the Pre-kicks and Kickers of SAM (Soccer Association of Montgomery) Soccer.

"This Week at Sonic Promos" is a regular feature on our blog.
Read all past posts here.
Check in every Tuesday to see some of the work that's going on in our office.