In a perfect world, every project would be completed exactly as planned, on time and on budget. Alas, we don't live in a perfect world, and mistakes occasionally happen.
Although we are extremely careful about proofing and tracking orders, a typo might sneak past several sets of eyes, a screen print might feather on the press, or a nasty snowstorm might strike a UPS hub. When these situations arise, we do everything in our power to act quickly and provide an appropriate solution.
Shipping errors are definitely the hardest to fix. Once a shipment is in UPS' hands, it is extremely difficult (read- impossible) to intercept and redirect the package. Now, please don't misunderstand me, UPS does a wonderful job. UPS sorts and delivers tens of millions of packages every day, and the fact that only a handful of mistakes skate by is truly a credit to their service. Be it so, it's smart practice to err on the side of caution and allow a few extra days for shipping or even upgrade to expedited service.
Printing errors are a bit easier to remedy. If you have enough time before the items are needed, you can always reprint the order. If the event is, oh, TOMORROW, you have to get a little creative.
One solution that is both quick and inexpensive is a sticker. Similar to the gold star you craftily used to conceal the fat 'F' on a school report brought home to Mom, a custom printed sticker will hide anything you don't want seen. If you go about it correctly, the sticker might even look intentionally placed. In the example above, the collector's edition decal works double duty. It conceals the typo below and increases the perceived value of the piece.
We hate to admit that mistakes occur, but if and when they do, rest assured that we will correct them.
This One Time... at Brand Camp
Come for creative product campaign ideas and branding advice. Stick around for obscure movie references.
Tagged in: Print This, Not That, Customer Service
Sonic Blog Tags
Latest Entries
Sonic Blog Archive
- May 2013(6)
- April 2013(8)
- March 2013(5)
- February 2013(10)
- January 2013(11)
- December 2012(8)
- November 2012(6)
- October 2012(9)
- September 2012(6)
- August 2012(11)
- July 2012(11)
- June 2012(4)
- May 2012(9)
- April 2012(8)
- March 2012(12)
- February 2012(10)
- January 2012(11)
- December 2011(6)
- November 2011(7)
- October 2011(7)
- September 2011(6)
- August 2011(10)
- July 2011(3)
- June 2011(5)
- May 2011(5)
- April 2011(8)
- March 2011(8)
- February 2011(8)
- January 2011(6)
- December 2010(4)
- November 2010(7)
- October 2010(4)
- August 2010(4)
- July 2010(4)





