This One Time... at Brand Camp

Come for creative product campaign ideas and branding advice. Stick around for obscure movie references.
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Deciding how to decorate an item can take as much effort as forming the message itself. When you have an abundance of options, virtual models that show different design methods can help souse out the extraordinary from the blase. This week's Print This, Not That exemplifies how useful a virtual proof can be. While "debossed leather" might sound fancier than a "polyurethane dome", for these Sonic Promos High Sierra backpacks, the plastic sure struck gold.