What belongs to you alone, but is used more by others?

Your name!

Okay, you've probably heard that riddle before. Hopefully the rest of this post will tell you something you don't already know.

We've discussed full color, digital decoration a few times before on the blog, but we've never mentioned incorporating variable data. 

The next time you order promotional products for a targeted campaign- whether internal or external- consider personalizing each item with the recipient's name. It's a minor addition, but it increases the item's perceived value and adds a personal touch.

Personalizing certain items, like deep-etched drinkware or embroidered fleece jackets, will add a run charge to your promotion. But, if the item will be digitally printed, like the writing utensil caddy in the above picture, the addition of a name is FREE. Just send us an Excel spreadsheet with a list of names, and we'll do the rest.

Digital printing is an excellent solution for all kinds of copy changes, not just name drops. Need 100 journals for your ad agency? Why not order 10 for each of your 10 largest accounts, and decorate the cover with the client's brand? So long as you use the same item and hit the catalog minimum, you can change the printed logo as many times as you like. Pretty neat!