This One Time... at Brand Camp

Come for creative product campaign ideas and branding advice. Stick around for obscure movie references.
PrintPDF

On Tuesday, Piper Weiss of Yahoo's Shine Staff wrote a blog post drawing attention to the unfortunate grammatical error printed on hundreds of thousands of Old Navy T-shirts.


Source: oldnavy.gap.com

Ouch.

As Weiss points out, the missing apostrophe is particularly damaging given the number and nature of the parties involved. Sure, the mistake reflects poorly on Old Navy, but what about the universities? An institute of higher learning whose students struggle with simple contractions? I'm sure they really appreciate the irony.

If there weren't egos and hundreds of thousands of dollars at stake, I'm sure the little error would be hilarious. Kind of like Cake Wrecks.
East Coast readers, I highly recommend skimming Wednesday's post for a good laugh!

The mistake is being investigated, but the reality is that no single person deserves the blame.

The lesson we can all learn from this- check and recheck your proofs. If an apostrophe can escape dozens of sets of eyes on a large-scale retail project, imagine the potential for error on smaller jobs.

Old Navy, if it's any consolation, at least your you're not the only one.


Source: wetseal.com