I have no clue if such a day even exists. If it does, odds are it's probably not today.
But here on our blog, we deem it so.
In honor of this "holiday", I'd like to dedicate today's post to our fantastic design team at Sonic Promos. Michael Fritz and Rahmie Santoso work behind the scenes to support our staff and wow our clients. Their hands touch every order, at multiple stages.
Here are some of the many ways our artists improve your marketing materials.
They think beyond the logo. We create product at Sonic- branded merchandise and marketing materials for clients in a wide range of industries. Promotional products are a form of advertising, so clearly the logo is central to any project. But, it's not just about the logo. You want your target audience to actually wear, carry and use your materials. Good product selection helps achieve this goal, as does creative and interesting artwork. We rely on our art team to suggest details that add some all-important oomph. And they deliver.
But they don't forget the logo. As I said above, the products we create are advertisements, contributing to an organization's visual identity and overall brand. We take our clients' style guidelines very seriously, and we don't take liberties. Our graphic designers are respectful of and pay acute attention to PMS colors, logo versions, protective fields and minimum size restrictions. Additional graphic elements should only enhance, never corrupt nor distract from your logo.
They check production proofs like hawks. The moment you set foot on that casino floor, they'll be watching you like hawks. Hawks with video cameras. Ocean's Eleven, anyone?
When an order is moved into production, our graphic team is responsible for uploading and submitting art files to the supplier. As is the case with any communication, you can control how the message is transmitted, but you have no control over how it's received and interpreted. That's why production proofs are so important. They confirm that the supplier has correctly used and placed the artwork. Unfortunately, it's not uncommon to discover inconsistencies. Checking and rechecking proofs before giving approval to print is very important, and we greatly appreciate the art department's keen eyes.
Michael and Rahmie, thank you so much for your incredible work and diligence. We hope you know how important you are.