Time for another staff interview!

Tarika (pronounced like Erica with a T) Hammernik is a recent addition to our art team. We're so thrilled to have her at Sonic, and you should be too! She plays a huge role in making sure your materials look sharp!

Meet Tarika:

How long have you been working at Sonic Promos?
I'm pretty new to the team! I started working here mid-February 2013, so a little over two months.

What role(s) do you play here?
I am a graphic designer, production artist and more. I do a wide range of work, but to put it simply: I make our clients' design and product needs a visual reality. I also take care of our personal design projects and make sure we stay on-brand.

Best part of the job?
I get to be creative and practice what I love on a day-to-day basis! That being said, I also enjoy the routine work. A certain amount of repetition is calming in life. We also recently upgraded to Macs in the art department- that's definitely a bonus!

Worst part of the job?
Sometimes a clients' vision, however nice it may be, won't work for a certain product. I have to be the one to spoil their ideas! To remedy this, I can come up with an alternative design or have one of our brand managers find another product that better suits the artwork.

What's your favorite kind of project to work on?
I really enjoy the more creative projects that come our way. I especially enjoy those that need art done completely from scratch. Projects of this kind give me an opportunity to use my illustration skills. Our in-house design projects tend to offer a lot of creativity as well!

What do your coworkers love to tease you about?
Pretty soon they'll figure out how dorky I am, but as of now, I'm in the clear.

Keep reading for more staff interviews in the coming weeks. In case you missed it-
Meet Rahmie
Meet Jen
Meet Mallory
Meet Lindsay
Meet Jamie
Meet Seth
Meet Julianne
Meet Caitlin
Meet Josh
Meet Courtney

I recently had the opportunity to spend a night at the Aloft Hotel in Dallas. Aloft is one of nine brands under Starwood Hotels & Resorts Worldwide.

Aloft positions itself as a modern, fresh and fun destination, and I certainly felt that theme as a guest, in every detail, right down to the mini bath products and other hotel freebies.

The hotel's decor was gorgeous- my room, the lobby and common areas, truly every space- but working in promotional products, it's the little branded details that really catch my attention.

Take the notepad and pencil above, for example. How stinkin' cute are they?

They're not just cute, they're a smart use of promotional products, and they embody a best practice by which I like to abide.

The best practice I'm referring to is asking yourself, with every project- can it be just a little bit better?

With notepads, adhesive or non-adhesive scratch, standard decoration includes a 4-color process sheet imprint with optional full bleed. Many businesses just print their logo at the top, maybe a phone number or website at the bottom of the pad, and call it a day. To me, that seems like a waste. You've already paid for the entire sheet imprint, so why not get playful with design and create something more attention-grabbing?

Aloft upped the ante on a simple notepad (without upping their piece price) with the addition of the "a-list" ghost imprint. It's very subtle, and I'm sure many guests wouldn't pay it a second glance, but to someone like me who appreciates a good pun and clever design, it added a little something to my experience.

Take a lesson from Aloft, and before you sign off on your next promotional piece, take a moment to ask yourself (or to ask your trusted promotional rep)- can it be just a little bit better?

Happy Wednesday, readers! Before we get too deep into the New Year, let's talk a bit about current trends in corporate apparel. What's hot right now?

Hansel. So hot right now. Hansel.

Sorry, I couldn't resist! Please don't click away. I'll stay on topic for the rest of the post. I promise.

Performance Materials:

In polo shirts, polyester and blended materials are still very popular. These performance materials are extremely comfortable to wear and easy to care for. Look for pieces that wick sweat and absorb moisture, resist snags and stains, manage body odor, body map for temperature control, and protect from sun exposure.



This isn't a style column, so I'm not going to say that cotton pique polo shirts are out- I don't think they'll ever be out; pique polo shirts are a classic and traditional look- but if you're looking to dress your employees in a sharp piece that they'll wear in and outside of the office, we recommend a performance polo.



In outerwear, microfleece jackets are popular as always, but bonded knit and soft shell jackets are particular trendy. As with polyester performance polo shirts, the main appeal of bonded fleece and soft shell is comfort and durability. They're extremely warm, breathable, and water-resistant or water-proof in some cases. They also tend to be less bulky than fleece with a more stream-lined cut, so the fit is very flattering.

Heather Colors:

I'm sure you've seen a lot of the heather trend in retail stores right now. It's just as prevalent in corporate apparel. T-shirts, outerwear, fitness apparel... it's everywhere.



Retail Design Details:

Think about your favorite wardrobe pieces. I bet there are little design details that you love about all of them. Things like thumbholes on your winter running gear or interesting buttons at the placket. Maybe it's a conveniently placed pocket, or a zipper guard that keeps your chin and neck comfortable. If you appreciate the small details in your own clothing, look for these particulars in apparel for your staff too. Your goal is to equip them with something that they'll actually enjoy wearing!


Unique Decoration Techniques and Placement:

We've talked about alternative decoration methods on the blog before. Techniques like laser-etching, deboss, and heat seal transfers were very popular in 2012 as alternatives to traditional embroidery and screen-printing, and the same is true for 2013. Ask your promotional rep about these options, as the best decoration method for your project will depend on the artwork and the garment's material.

For a really current look, think about decoration placement in addition to the technique. The shoulder, side panel and sleeve are easy to decorate and create a unique look.

What are your thoughts on these trends?

After we posted about our new logo last month, Seth unearthed a stack of his old business cards. Check out how our logo has evolved over the course of 15 years:

Thanks for the great picture, Rahmie!

What do you think? Which version is your favorite?

Many of you have noticed and commented on the new Sonic Promos logo. It's been on our website and in our email signatures for several weeks now, but we haven't yet officially announced the change. What have we been waiting for?

Well, business cards. Business cards make it official.

2012, our 15th year in business, has been a year of change at Sonic Promos. We settled into cloud computing, streamlined our production process, welcomed several new employees, and more than doubled our office space. It felt appropriate to give our logo a face lift as well.

We absolutely love our new look (and we hope you do too!), but it definitely wasn't an easy decision. We have an... opinionated... office, and it took a little time and a lot of patience from our art staff before we reached a consensus.

Care to see how we arrived at the final design?



Truly, we liked all of the versions seen above, but we're very pleased with the end result.

Cheers to another successful 15 years.