Happy Wednesday! Let's get right to it with our third and final recap of new for 2013 items from the ASI Show in Dallas.

If you're catching up--

Part 1 (apparel and drinkware) can be found here.

Part 2 (audio, desk and displays) can be found here.

Health & Home

In this section, I'll cover everything from kitchen gadgets to Swiss pocket tools. If you're looking for a good promotional item to be used in the home, or perhaps an item to promote a corporate health and wellness program, be sure to read on!



Man, food containers and lunch kits were everywhere. Most items boasted snap lock lids, reusable cutlery, separate containers for hot/cold or dry/wet and BPA-free plastic.


Silicone seemed to be the material of choice for most kitchen gadgets. I saw it used in everything from pint glasses to oven mitts to mini spatulas.

Speaking of those mini spatulas (Clic Stic pen held in photo for size reference), they're the perfect size for scraping every last ounce of peanut butter from the jar. Even more effective than a finger... not that I would know.

Mini units of WD-40 and Tide to Go are paired together in this Squeaky Clean Kit. Even if I didn't rely on these two products for 90% of the messes and annoyances in my house, I'd still be won over by that punny product name.


There's really not much new to discuss in magnets, but I did find these magnetic cork board and chalkboard items to be pretty fun!


Microfiber dust mitts, available in small and large sizes, are super handy for cleaning blinds, keyboards and other textured surfaces around the house. Toss them in the washing machine to clean and reuse.



I have a big pet peeve with coasters. I hate it, hate it, when a coaster doesn't absorb condensation. I have some glass and laminate coasters at my house that I love for their design, but they're completely nonfunctional. Either the glasses's condensation runs right off the coaster onto the table, or the coaster momentarily sticks to the glass when I pick it up and falls with a loud clatter. #firstworldproblems

Let's talk about these Mug Rugs. I kind of love them.

Mugs Rugs are super absorbent coasters nestled into wood or colored polypropylene shells. From a branding perspective, I love that the standard decoration is a full color dye sublimation, with no setup. They're easy to clean, durable and supplier-guaranteed to last forever.

These Jetsetter mini pocket tools from Victorinox, the makers of Swiss Army Knives, are TSA-approved for carry-on luggage. The basic model contains a pair of scissors, a bottle opener, Phillips head screwdriver, wire stripper, key ring, tweezers and a toothpick. For USB memory, upgrade to the Slim Flight model.


I was also really happy to see that Victorinox brought back their gift card program. Gift cards have a reputation for being impersonal and lame to present (I personally don't agree with that), and this customized snap case and branded card solve that problem.

Expandable hardside luggage with 360 degree spinner wheels is a great option for executive gifts. They're really lightweight and easy to navigate through crowded airports. Full coverage, full color decoration is available at high quantities.

Auto

These illuminated car chargers are really beautiful in person. If you're looking for a useful item that puts the focus on your logo, I definitely recommend this piece. The printing was really crisp and clear- just an attractive piece in general.



There are a ton of key lights out there, but I snapped a picture of this piece because I really liked how it felt in my hand. The little black roller ball acts a switch- push it forward and back to turn the light on and off. Again, it's nothing revolutionary, but with a key light, form and function are what's most important.

This magnetic emergency light would make a really great gift for a safety campaign. With 7 LED bulbs, it's extremely bright, and the super strong magnet at the base makes it perfect for roadside emergencies. Just stick it on the side of the car when you need light to change a tire.

Fun

An alternative title for this category could have been "Alcohol-related Promotions", but "Fun" allowed me to toss in eye black and lollipops too.

Novelty flasks. Available in ridiculously huge and uselessly tiny sizes.


These custom race car coolers attracted a lot of attention at the show. They would be such a hit with Nascar fans (obviously), universities... any group that tailgates, really.

They call this the Corkicle. I have no comments.

These lollipops are decorated in full color and are available in a bunch of stock shapes: heart, house, football, telephone, etc. For other picture treat ideas, check out this post.

Bored with rally towels and cowbells? Custom eye black is a fun item for schools, universities, sports teams and particularly spirited sales teams.

Here's a green item that's just plain fun. They're called Seed Bombs, and they're made of wildflower seeds and post-consumer recycled paper. They come packaged in either an organic cotton bag or cello bag with custom header.

That's all I've got for you! If you'd like more information or pricing on any of the items from our three recap posts, please email your sales rep at Sonic Promos or call the office at 301.869.7800.

Happy President's Day!

We're in the office today- feeling a wee bit jealous of schools and government employees- ready to kick off the week with another recap of the ASI Show in Dallas.

If you missed Part 1 on Friday, we covered apparel and drinkware. Go read that first, then join us below to learn about new items for 2013 in audio, desk and displays. Grab some coffee too- this post is a little lengthy.

Audio

Every time I attend a show, one of the first suppliers I visit is OrigAudio. These guys know quality audio products, and they always always have something superbly cool to demo. You might remember me gushing about the Cubicool speakers in last year's Orlando recap. This year, the spotlight was on their new portable vibration speaker, the Epishock.

OrigAudio has had great success with their other vibration speaker product, the Rock-It, but unlike the Rock-It, the Epishock produces excellent sound quality on any firm surface (the Rock-It works best on hollow surfaces) with ten times as much power.

Another difference between the two products is their decoration potential. The Epishock is decorated with full color digital printing, an improvement from the Rock-It's spot color screen print.

An added bonus is this adorable packaging. LOVE the retro lunchbox set.

Check out the Epishock in action:

Another theme in audio products at the show was Bluetooth compatibility. The stereo headphones in the picture above have control buttons for volume, play/pause, forward/reverse, accepting/rejecting mobile phone calls and redial. A built-in rechargeable battery gives you 10 hours of use when fully charged.

Desk


In desk items, I saw a lot of little cord keepers, designed to keep your work space neat and tidy. I like that there were models of varying size. If you have a detailed logo that doesn't print well at small dimensions, there are plenty of styles that afford a few square inches of imprint area.


In the category of padfolios and portfolios, I really dug this flip portfolio for iPad. The front cover contains a swivel window, giving you the option to face your tablet out (convenient for presentations) or in (for travel and protection).



3M came out with a few fun additions to their Post-it Note line this year. The folded piece above caught my eye for its imprint potential; it gives you four times the space of a normal sticky note pad to display your message and logo. The blue notes on the far right are specially marked with rounded corners because they have adhesive across the entire backside.


Also from 3M is this adorable pink Post-it Note compact. So fun for a female-targeted promotion.



I can't say I saw anything revolutionary in journal books, but there were plenty of beautiful pieces on display that reminded me just how far a die cut cover and custom insert page will get you.


Interesting cover textures and mini journals with die cut slots for a pen also caught my attention.

Power banks and charging devices are another item category that I saw at just about every booth. There is an item out there to suit every budget and every charge duration need.



Stylus pens are all over the place right now. Read more about the benefits of using a stylus here. My favorite stylus pen from the show was definitely this piece from Fisher. Yep, the makers of the infamous space pen have come out with a stylus pen that will write upside down, underwater, in freezing cold and zero gravity. I want one.




This post is getting a little lengthy- if I haven't already lost you, I'm sure I am about to- so I'm going to move through these last few finds quickly. The hard cover business card folio and gel phone wedge, seen above, would make great choices for an inexpensive trade show giveaway. And for all of you brand-crazed readers that really, really want to look at your alma mater or company's logo all the livelong day, a custom keyboard skin would be totally up your alley.

Displays

Moving on to trade show displays, the most interesting item I saw in Dallas was this geometric popup number.


Floor displays are notorious for being a pain in the neck to assemble, but this lightweight popup frame with interchangeable fabric banners is a cinch to set up. The frame weighs more than 50% less than other comparably sized floor models, and I love that the fabric panels are machine washable.


The same stretchy, dye-sublimated fabric is used in this pyramid tent and fitted table cover. I think they have a really sharp, clean look.

So, that sums up my favorite finds from Dallas in audio, desk and displays. Come back on Wednesday for our final post- Health & Home, Auto and Fun ← real catch-all category right there!

Happy Valentine's Day, all!

Hopefully you're reading this before 10:00 AM and aren't yet burnt out on all things chocolate and sugary, because we've got a sweet post for you today.

Edibles is a huge category within promotional products, encompassing everything from restaurant dinner mints and personalized M&M's to holiday snack towers and cheese boards. The whole goal of promotional marketing is to put your logo on an item that people will take, keep, use and like, so candies and food items, which we all enjoy, are very popular choices.

With most promotional food items, your logo is placed on the packaging or an accompanying item. I mean, you can't exactly brand a nut (or can you?), so you brand a sticky note holder or crystal bowl instead. Mints, gum, nuts- generally the imprint goes on something else.

With cookies, brownies and certain other treats, however, you can get away with a direct imprint on the edible itself. Surface area isn't a limiting factor and edible inks keep the piece safe for consumption.

A current favorite in our office are these chocolate dipped picture treats with sprinkle border. We're partial to the Oreo, but there are also graham crackers, Nilla wafers, brownies, marshmallows, sugar cookies, crispy rice treats and fortune cookies.

Am I making your teeth hurt? Relax, here's an apple.

The edible inks allow for full color artwork, and there are more than 45 sprinkle varieties available to accent your design. If you go the fortune cookie route, you can even customize the paper fortune inside.

Next time you're in the market for an edible promotion, keep these creative picture treats in mind. They're almost too pretty to eat.

This week at Sonic Promos, we're working on...

... fun T-shirts for Gene's Johns, a family-owned portable sanitation business in Germantown, Maryland.

... Brookstone wine openers for BGC Partners.

... and rotate flash drives and screen cleaners for WMC Global.

"This Week at Sonic Promos" is a regular feature on our blog.
Read all past posts here.
Check in every week to see some of the work that's going on in our office.

It might seem early to start thinking about corporate holiday gifts, but as any responsible shopper will tell you, now is the prime time to buy.

Why order early?

To Avoid Rush Charges. Waiting until the last minute to purchase client gifts could easily double your budget if rush production and/or expedited shipping are required to meet the in-hands date.

To Enjoy Greater Creativity. Some people get their best ideas under a tight deadline. We are not those people. A short turnaround time limits the number of products we can consider for your project. Give us time to find the perfect product for your project, not just the one that can ship in two days.

To Experiment with Design. More time to plan means more time to tweak and play with the artwork. Allow us to proof out a few options and explore less common decoration methods. Creative design is what makes a good product great.

To Outsource Fulfillment. We offer a wide range of packaging and decorating services to make sure your gifts are presented professionally and creatively. We can also take care of picking, packing and shipping your gifts to separate locations.

To Jump on Special Pricing. This is the time of year when we offer the best prices for holiday gifts. Edibles, holiday cards and calendars in particular are less expensive when ordered before the end of October.

To Lessen Stress. The last two months of the year are incredibly busy for just about everyone. Check this task off your list before it gets buried beneath other to-dos. You'll thank yourself come December!