Happy Wednesday, readers! Before we get too deep into the New Year, let's talk a bit about current trends in corporate apparel. What's hot right now?
Hansel. So hot right now. Hansel.
Sorry, I couldn't resist! Please don't click away. I'll stay on topic for the rest of the post. I promise.
In polo shirts, polyester and blended materials are still very popular. These performance materials are extremely comfortable to wear and easy to care for. Look for pieces that wick sweat and absorb moisture, resist snags and stains, manage body odor, body map for temperature control, and protect from sun exposure.
This isn't a style column, so I'm not going to say that cotton pique polo shirts are out- I don't think they'll ever be out; pique polo shirts are a classic and traditional look- but if you're looking to dress your employees in a sharp piece that they'll wear in and outside of the office, we recommend a performance polo.
In outerwear, microfleece jackets are popular as always, but bonded knit and soft shell jackets are particular trendy. As with polyester performance polo shirts, the main appeal of bonded fleece and soft shell is comfort and durability. They're extremely warm, breathable, and water-resistant or water-proof in some cases. They also tend to be less bulky than fleece with a more stream-lined cut, so the fit is very flattering.
I'm sure you've seen a lot of the heather trend in retail stores right now. It's just as prevalent in corporate apparel. T-shirts, outerwear, fitness apparel... it's everywhere.
Retail Design Details:
Think about your favorite wardrobe pieces. I bet there are little design details that you love about all of them. Things like thumbholes on your winter running gear or interesting buttons at the placket. Maybe it's a conveniently placed pocket, or a zipper guard that keeps your chin and neck comfortable. If you appreciate the small details in your own clothing, look for these particulars in apparel for your staff too. Your goal is to equip them with something that they'll actually enjoy wearing!
Unique Decoration Techniques and Placement:
We've talked about alternative decoration methods on the blog before. Techniques like laser-etching, deboss, and heat seal transfers were very popular in 2012 as alternatives to traditional embroidery and screen-printing, and the same is true for 2013. Ask your promotional rep about these options, as the best decoration method for your project will depend on the artwork and the garment's material.
For a really current look, think about decoration placement in addition to the technique. The shoulder, side panel and sleeve are easy to decorate and create a unique look.
What are your thoughts on these trends?