Each year on the last day of Expo East, one of our annual promotional marketing trade shows, a few brave souls get up (or stay up) at 6 AM from a night of drinking and hit the Atlantic City Boardwalk to run a 5K and raise money for a great cause. The Howard Blum 5K 4 5K raises money for the SAAGNY Foundation's various charities, including: its scholarship fund for industry children, Happiness Is Camping, a camp for children battling cancer, Hilltop School, a school for disabled children, and www.WavesforWater.org, a hurricane relief initiative.

Last year's race raised $7.500; the goal for this year's race was $10,000.

Mallory Scott and I were up bright and early to help the cause and burn off the last few drops of beer and tequila. Mallory did amazing... and I finished.

But what do the swag-makers get in their own swag bags? Funny you should ask- a lot. A whole lot. And it's the good stuff!

Event T-shirt, running hat, and retro sunglasses.

Zipper tote, drawstring backpack, and Foundation T-shirt.

Microfiber cloth, lip balm, sunscreen, mobile phone holder, safety reflector light, and first aid kit.

T-shirt shaped collapsible bottle, blender bottle, and sport bottle.

Great events and lots of great items. If you or your organization has an event coming up, and you are looking to rev up your swag bag, give us a call. We'll show you what's hot.

If you've ever worked with Sonic Promos and don't know Seth, I'd be very surprised. Still, I hope you at least learn something new with today's interview!

Meet Seth:

How long have you been working at Sonic Promos?
Since Day 1. Which means close to 16 years. I'm still waiting on my gold watch.

What role(s) do you play here?
I was classically trained at Juilliard. I have played MacBeth twice. I enjoyed playing Dannie in the all-male version of Annie.

Best part of the job?
It's a toss-up. Either the people, the dogs or the chocolate.

Worst part of the job?
The dogs or the chocolate.

What's your favorite kind of project to work on?
I especially like Health and Wellness and new brand launches.

What do your coworkers love to tease you about?
My ability to find an appropriate song for any situation, liking the Pittsburgh Steelers but hating the Penguins, and the fact that I frequently date myself with pop culture references- it was the MOOPS!

Keep reading for more staff interviews in the coming weeks. In case you missed it-
Meet Rahmie
Meet Jen
Meet Mallory
Meet Lindsay
Meet Jamie

I have never been a history buff, but I have always been amazed by the number of museums and attractions that exist across the USA and around the world.There is the world famous House of Mud (see Vacation), the John Deere Museum in Moline, Illinois that attracts hoards of fine tractor connoisseurs, and no museum experience is complete without a trip to the Spam Museum in Rochester, Minnesota.

This got me thinking about another unique museum that I have visited many times over the past thirteen years; starting right around the time that Sonic Promos began.Tucked away in West Hartford, Connecticut, not too far from Main Street, Blue Back Square (which has a great Whole Foods, BTW) and the Trash Museum, you will find The American Museum of Promotional History, otherwise known as my Mother-in-Law’s house (MINLAW).

Though recently remodeled, MINLAW houses a bevy of promotional items, marketing pieces and branded clothing dating back to the early 80’s (though there may be even older treasures yet discovered).Some of these items have never been opened thus increasing their street value.Our journey begins when we enter the kitchen.

Scattered among the family photos, children’s art and baby announcements dating back to the early 2000’s, the refrigerator showcases tons of promotional magnets, clips, rulers, frames, a magnetic letter opener and a coupon holder.You can even see a very early Sonic Promos magnet that dates back to 1997 (old-school).



Visitors of the Drawer Series are treated to a vast array of sticky note pads (including one for Linda McMahon’s run for US Senate), calculators, a bundled pack of Hot Hands, a promotional clip still in its packaging, a woven lanyard key tag, tape measure and a multitude of pens bundled in rubber bands.

Another drawer displays the largest known collection of privately owned jar grippers. When it comes to colors and shapes, clearly MINLAW is partial to blues and circles but you can also find some reds, yellows, greens and whites as well as hearts, ribbons and rectangles. The curators of the Drawer Series did not suggest that there was a need for 15 (!) grippers at once but “you never know.”

The drinkware cabinet displays a variety of ceramics, stainless steel and acrylic items. Notice the personalization on the American Veterans Mug. The 1984 US Figure Skating Team mug is a promotion from Maxwell House (printed on the other side). There is the ceremonial Bat Mitzvah mug that every house should own. The 1998 Republican Party Delegate mug is weathered but still shows well.

Most people can show you their matchbook collection. However the MINLAW collection can be found throughout the entire museum. Interestingly enough the restaurant-branded matches can all be found in the kitchen, a perfect place to be when one is thinking about food. As a courtesy to patrons, this piece of history is housed on the upper shelves, away from small hands and short pyromaniacs.

After visiting the kitchen, I decided to call it a day. I cannot wait to visit the Garage, Home Office and the relatively unchartered Basement Vault, where items have yet to be catalogued. Stay tuned.

When you work in direct marketing, “junk mail” becomes much more interesting.  Standing at my mailbox, I don’t automatically chuck the coupon books, flyers, postcards, and brochures; I save the ones that catch my eye for office show-and-tell.  The magnetic calendar from my neighborhood realtor carefully addressed to Lyndsey Hickerson? Keeper!

 
At the office, we review our postal treasures with an analytical eye and discuss what worked and what could use improvement.  They often inspire us with creative ideas that we can tweak and modify for a client.

Several days ago, a handwritten envelope arrived at the Sonic Promos office addressed to Seth Weiner. No return name was denoted, just the return address in California.

Upon seeing that Seth had been “selected [as] a contestant” in an online game, we went straight to the computer and discovered an interactive game show called “The Switch Is Smart”.  Humorous multiple choice answers and ego-boosting, congratulatory text kept us clicking through to the final screen where our host was at last revealed: Netgear.   Left with options to A) purchase a Netgear port, B) download case studies or C) contact a Netgear specialist, we… closed the window and went back to work.

Where did Netgear go wrong?  Tune in Monday and we’ll evaluate the good, bad and ugly about direct mail campaigns.

Last Thursday I took my son, Ben, to see the Washington Capitals play against the Tampa Bay Lightning.  We enjoyed ourselves tremendously, celebrating both a Caps win and Veteran's Day.  November 11th marked the unveiling of "Courage CAPS", a program that the Caps run that benefits Our Military Kids, a nonprofit organization that supports National Guard and Military Reserve families – one child at a time.


As part of the program the Caps sold camo shirts and hats with the Courage Caps logo on them.  You can see the gear below and on Slap Shot in the picture above.  The line for these items stretched around the corner as fans looked to support their team and a great cause at the same time. 

                                                               

In addition to the Courage Caps program, the ARMY had a booth set up.  Unfortunately both Ben and I were told that we were not the target demographic (am I that old??).  However, they were very nice and gave Ben some really neat promotional items including a camo lanyard (with breakaway strap), a carabiner watch and compass and dog tags.  It was very cool of them.


                                           

It was great to see a professional sports organization go to such lengths to acknowledge the efforts of our men and women in uniform both overseas, here at home and of course, UNLEASHING THE FURY at the Verizon Center.  Thank you all for your service to our country.