Only At Sonic

There are some things that are just not appropriate in an office setting. That is not the case at Sonic.
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Seth Weiner

"I am sorry to hear that you did not like your burger, ma'am.  Unfortunately we are Sonic Promos, not Sonic Drive In."  It keeps happening.  The constant calls for burger complaints, the requests for franchise information and of course the need to know about where is our nearest location.  If only we sold foot long hot dogs and slush drinks.

However, we have decided to focus on the marketing of America instead of the feeding of it.  Therefore, for those of you who are in need of a gut-busting food fix, here are the nearest Sonic Drive In locations in relation to Sonic Promos:

* 8212 LIBERTY ROAD, BALTIMORE, MD 21244, 27 Miles From Sonic Promos

* 290 WILSON AVENUE, HANOVER, PA 17331, 48 Miles From Sonic Promos

* 171 GATEWAY DRIVE, WINCHESTER, VA 22602, 50 Miles From Sonic Promos


Seth Weiner

For as long as I can remember, we have been getting calls and emails for the Sonic Drive-In Restaurants.  Early on it was because we had a toll free number (888-530-0370) and they did not.  Now it just seems that there is not enough of a distinction between fried potatoes, slushes and chili dogs and branded marketing items to help increase visibility for clients, their services and events.  It forced us to create the following graph.



People call to ask about starting a franchise.  They call to find out where the nearest location is (in relation to Sonic Promos, the answer is West Virginia...figures).  We get calls with complaints about burgers (lots of those) and complaints about customer service (lots of missing teeth, sanitation issues and poor grammar).

We always laugh about how much money we could make if we could figure out some way to turn these people into clients.  And then we get emails like the one below that remind us why we do nothing:

Subject:
your hamburgers

Message:
they way you cut up the lettice and onions small the way you do causes it to fall out of the bun and into my lap. so i can't drive and eat one of your burgers. they are so messy and hard to eat because of that. i have heard others complain about the same thing. for that reason i avoid sonic hamburgers unless i have time to take my time and be very carful but even then the lettice onions and tomatoe fall out of the bun. i would eat more of your burgers if it wasn't for that.

So what is the message here?  If only there were one.  The truth is that we have been dealing with this for 13 years.  If it hasn't stopped now, it won't ever stop.  Now if only we could figure out how to imprint on the bun...