This One Time... at Brand Camp

Come for creative product campaign ideas and branding advice. Stick around for obscure movie references.
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I am one of Those People who plans on waking up before dawn tomorrow to watch the Royal Wedding. Some people understand, some people don't, but regardless, it's going to be a once in a lifetime spectacle that shouldn't be missed. We've been hearing about the planning, the dress, the flowers, the diet and the souvenirs ever since Prince William placed that beautiful blue diamond on Kate Middleton's finger. Aren't you dying to see what all the fuss is about? I'm going to be on my couch, pen in hand, ready to take notes for my own wedding.

But I'm pretty sure that their "wedding favors" will put mine to shame. We've seen commemorative items associated with the event pop up all over the place. ASI, one of the national ad specialties industry associations, notes that the royal wedding merchandise sales could be close to $26 million. We have the classy items that will be cherished forever...



Source: royalmint.com



Source: havens.co.uk

And the fun souvenirs.



Source: skreened.com



Source: rlv.zcache.com

There are items for those who are a little bitter...



Source: assets1.notonthehighstreet.com

And items for the grateful fans.



Source: blog.tshirtstudio.com Even some of our vendors are jumping on board with extravagant displays.



Source: adsoftheworld.com

3M has been posting enormous Post-it notes around London. The product's tagline is "Hold Stronger and Longer" and 3M even developed a wedding-related tagline for this demonstration.

"May you stick together forever. Congratulations."

Tomorrow is going to be an incredible day for two very important people. It's fascinating that the whole world is going to share this moment with them, from beginning to end, from every magnet to Post-it. We will watch in awe, almost as though we know the couple personally and have a genuine reason to wish them nothing but happiness. Aside from the crazy amount of media coverage, I feel that the promotional items play a huge part in that relationship.

Rumor has it that there is a refrigerator with William and Kate's face on it. I'll give free chocolate to the first person who can find that gem for me.