Employee Appreciation Day is celebrated on the first Friday of March.

The Sonic Promos office is about 10 miles from our house. On a good day, we can make the drive in less than 15 minutes.  During January's epic snowstorm, it took Seth four hours to travel those 10 miles. He was trapped in a car with (thankfully) a full tank of gas, some snacks, drinks, and a loaded iPod.

It got me thinking about different types of items that truly jump the curve on what a thoughtful gift can mean- taking gift-giving up a notch, serving multiple purposes and engaging the recipient during a highly emotional time. We spend a lot of time working with companies implementing health and safety campaigns. Investing in employees' well-being, both physical and mental, can actually save an organization thousands of dollars in lost time and wages. Having an employee's or client's back during a time of urgent need can have an immediate, positive impact, in addition to keeping that person healthy and whole.

Show your employees the appreciation they deserve today and every day.