This One Time... at Brand Camp

Come for creative product campaign ideas and branding advice. Stick around for obscure movie references.
PrintPDF

Saturday afternoon, you would have found me browsing antique stores in Navasota, Texas. I was on the hunt for a sofa table when I discovered this little gem instead.



An identification and value guide for McDonald's promotional drinkware? Can you believe it?!

I guess I shouldn't be so surprised. McDonald's has produced thousands and thousands of promotional cups and collectibles; at some point they become rare and appreciate in value.



The items in this book are catalogued by campaign type and drinkware material. The page above shows some pieces that were made custom for various radio and TV stations across the country and around the globe. The tall mug at far right, bottom row, has a two-sided imprint. "McDonald's Guam" on one side and "Hit Radio 100, Guam's Party Station KOKU FM Hagalma, Guam, Malafunkshun" on the other. I'm not sure I understand the humor there... The author values this piece at $15.00 to $25.00, since it's a very limited edition.





These sports drink containers and Happy Meal paper cups also caught my attention. The little soccer ball cup was done for the USA-hosted FIFA World Cup in 1994, and it made me realize just how intertwined McDonald's is with recent American history. They've been a part of so many important events!

The paper cups featuring popular late nineties characters made me nostalgic for happy meals as a kid. Do you recall the characters' names?

Anyways, I found this book interesting, and I hope you do too. Think I should tweet about this under #McDStories? It would certainly be more positive than some of the other Twitter attention they've gained as of late. Yikes!