Trend Alert: Get Coastal Grandmother Swag

Trending Now: Coastal Grandmother Style

The latest trend from TikTok has hit the mainstream and luckily, no dancing is required. The “Coastal Grandmother” trend is defining our summer styles and Sonic Promos can make it work for your new marketing campaign. 

First described by TikToker @lexnicoleta, Coastal Grandmothers are people who “love Nancy Meyers movies, coastal vibes, recipes and cooking, Ina Garten, cozy interiors, and more.” And no, as she takes care to explain, you don’t have to be an actual grandmother to be a Coastal Grandmother.

Need some examples?

While trends come and go, there is something timeless about the aesthetic that Coastal Grandmother encompasses. It’s full of earthy and neutral tones, loose fitting clothing and an air of relaxed classiness. If you want to pull in these vibes for your next campaign, let us help you:

Port Authority Ladies Open Front Cardigan Sweater
Berkley Bucket Hat
Promenade Picnic Basket
Clearwater Roots73 Denim Chambray Shirt



Women’s Heathered Fleece Jacket


Interested in tapping into this style? Send us an email or give us a call at 301.869.7800 to see how we can help you with your next on trend marketing campaign!

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