For Immediate Release
April 6, 2022
Sonic Promos’ Kaitlyn Rygula Wins Industry “Up-and-Comer of the Year”
Gaithersburg, MD— April 6, 2022 — The Advertising Specialty Institute (ASI) named Sonic Promos’ Brand Manager Kaitlyn Rygula as Up-and Comer of the Year for 2022. The list of winners has been released online and awards will be sent to winners of each category.
Kaitlyn Rygula graduated from Hofstra University in 2017 and joined Sonic Promos in 2019. She never imagined herself in sales but after being hired as an assistant to Sonic Promos CEO Seth Weiner, she began building her own book of business.
She uses a methodical approach to prospecting that involves heavy online research and targeted email blasts. Once she’s made a connection, her strategy is simple: Get to know clients and find out what’s going on in their lives. She notes down birthdays and asks after children and pets. But she also goes deeper, figuring out the best ways to communicate with each of her clients.
Rygula’s favorite project to date was a fanny pack she helped create for Jamie Greenberg, a celebrity makeup artist in California. Greenberg was launching a new line, and to promote it, she wanted 500 custom fanny packs in her brand colors to send to celebrity clients. Sonic Promos worked with Greenberg’s team for about a month, getting the design placement just right and ordering preproduction samples to ensure everything was perfect. The day of the launch, stars like Chelsea Handler posted Instagram pics featuring the fanny pack Rygula had helped usher into being. “It was just really cool seeing it in the real world,” she says.
The Advertising Specialty Institute is largest industry membership organization for promotional products professionals. The ASI Awrads are highly regarded by all members and the process is competitive. It announces awards in multiple categories every year for both distributors and vendor partners. Awardees go on to have distinguished careers in the industry.
In response to winning the award, Rygula says, “I am so humbled to have received this award. It feels so awesome to be recognized, and it is validating that hard work does pay off.” She is on track to surpass her sales from 2021, continuing her trajectory of remarkable growth at Sonic Promos.
Sonic Promos was founded in 1997 and is an award-winning branded product agency based in Gaithersburg, Maryland.
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