In this episode of Grill’a Marketing, Seth explains the importance of planning your items at a tradeshow around what your audience will be doing. Like a BBQ or cocktail party, offering the right choices based on the activity involved allows guests to carry their items without difficulty. If they are on the go, burgers make sense. If they are doing a sit down, a steak makes sense. When choosing items to order, understanding the message, the medium, the event, and what your audience is going to be doing goes a long way toward selecting the right product. While trade show attendees might want to take home all their favorite items, there is a limited amount they can carry. This means it is important to make sure that your promotional items are captivating AND that they fit in a tradeshow bag.
Though it may be appealing to bring your favorite product to your next tradeshow, the product may not be the right fit for every event. Consider whether attendees will be parked near the venue. Will they be able to carry your item over a long distance? How much space is available in walkways and in between booths at the venue? Keep in mind that prospects are also planning ahead. They may forgo a large, cumbersome item for several smaller ones that do not take up substantial space in their bags.
You may be eager to share the Perfect Baked Potato. Though it may be delicious, it may not be the most feasible option to a prospect carrying other items and traveling on foot. Baked potatoes are only perfect in the right environment. Instead, try choosing an item that invokes your brand message in a unique way. French fries are delicious, widely popular, and while not the perfect baked potato, they are perfect for someone on the go. Planning based on prospect activities will aid in selecting the right product for your next event that will be effective for you in the long run. Talk to Sonic Promos. We can help you do that!
Grill Master Tip: Participate in the Sonic Promos BBQ Test Kitchen Survey. Further instruction and a taste of success will follow!