In this episode of Grill’a Marketing, Seth opens some viewer mail and confirms that he does cook the assorted food items he prepares during G’rilla Marketing videos: the chicken brining in the pickle jar? Seth demonstrates how to transform the brined chicken into three different cuts and methods of serving it. Rather than only serve one type of chicken, Seth grills chicken nuggets, chicken tenders, and chicken filets. They are all pickle-brined chicken. However, they each provide a different variety and an opportunity for everyone to choose their favorite.
How can we apply this concept to tradeshows? If the goal is to increase brand awareness by using giveaways with a logo on them, then it would seem a large amount of the same t-shirt would meet that need. This technique provides the tradeshow attendee with the experience of walking up to your table, taking a t-shirt, putting it in their bag, and walking away. There is not much opportunity for independent thought involved. If you give attendees options however, they are empowered to make their own decisions and the items gain more significance to them. The items are elevated from the same ones everyone else got to the items they chose themselves.
If my logo is on the item, does it matter if I offer more than one type of item? The answer is yes, if you want to increase the amount of people that will wear your item after leaving your booth. Even if there is no obvious reason behind offering a green T-shirt and an almost identical shade of green T-shirt, it is beneficial to “introduce more elements of choice – even if it feels trivial.”
If half of the attendees love T-shirts, and half of them love hats, which item do you want at your booth? Go with the pickle brine. Talk to Sonic Promos.
Grill Master Tip: Participate in the Sonic Promos BBQ Test Kitchen Survey. Further instruction and a taste of success will follow!