If you’re a designer or know a designer or work with a designer, you’re probably already familiar with the famous Pantone Color of the Year. If you don’t let me give you a quick overview: Pantone is a company that is responsible for the Pantone Matching System (PMS) used by printers and designers all over the world to make sure that a color is printed the same way all the time. This is important as brand logos rely heavily on color recognition. Imagine Target’s red being pink or maroon sometimes. Or some Best Buy employees wearing teal polos. Customer would be confused and it would hurt the image of these companies.
Every year, Pantone releases their “Color of the Year.” It’s part marketing and part trend forecasting. In the paste, muted colors have reflected on a somber mood in society while bright colors usually indicate cheer or hope for the coming year. This year, Pantone has named Viva Magenta their Color of the Year for 2023. Per their website:
“Viva Magenta 18-1750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.
This year’s Color of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all”.”
We have fun finding Pantone’s Color of the Year in our product offerings! If you’re looking to inject a little Viva Magenta into your marketing next year, we’ve got some options for you on our website.