In this episode of Grill’a Marketing, Seth talks about how switching things up can boost engagement. Just like a polo shirt in a sea of really cool t-shirts, a new unique marketing technique can stand out amongst your brand’s standard marketing messages. In previous episodes of Grill’a Marketing, Seth focused on providing tips for grilling meat over charcoal. On today’s episode, Seth grills pineapple over propane. Even if your seasoned recipes for grilling meats are boosting brand awareness, sometimes it is beneficial to add some grilled pineapple to your marketing mix.
How can we spice up our marketing strategies? The answer is do something different. If you rely on the same marketing channel for your messaging, your audience may tune out your new offering or product announcement. If they receive a new catalogue every week, the probability that they will read every single one is low. Instead of depending on the same marketing channels, “consider participating in local community events.” Doing so will provide customers with face-to-face interaction and allow them to have an in-person conversation with you. It is also an opportunity for you to highlight your brand and give away carefully selected promotional items.
Try a fresh marketing strategy or focus more on a previously untapped marketing channel. Sometimes the same message presented in a new and exciting way increases brand awareness more dynamically relative to the same recipe every day. Whether you are grilling or marketing, dare to be different. Talk to Sonic Promos. We can show you how!
Grill Master Tip: Participate in the Sonic Promos BBQ Test Kitchen Survey. Further instruction and a taste of success will follow!