Time for a behind the scenes look at the production of Grill’a Marketing! Like every successful project, not every episode was filmed in only one take. You can view this season’s bloopers here! There are plenty of common reasons that marketing campaigns can fail. Incorporating lessons learned from failure into an innovative marketing strategy will contribute to successful campaigns in the future.
One reason campaigns fail is because they rely on only one channel. Diversifying marketing channels means more mediums available to create opportunities. This also allows us to utilize the various channels to promote each other. For instance, using a YouTube channel to advertise a promotional campaign multiplies engagement. Both channels share the same goal of generating leads and opportunities. If a call to action on the YouTube channel does not successfully persuade the user to input information/make a purchase, it may persuade the user to participate in the promotional campaign.
If you want to diversify your marketing channels and try something new, Sonic Promos can help!
Grill Master Tip: Participate in the Sonic Promos BBQ Test Kitchen Survey. Further instruction and a taste of success will follow!